Course Modules
This is an introduction module focused on the importance of international trade to businesses and the key role of the export management team. This module will provide students with a broad view on key international trade terminology, concepts and definitions, to have a solid base for the following modules.
This module will specifically include the following main topics:
- Definition of international trade
- International trade history
- Importance of international trade for businesses
- How international trade works
- Globalization and international trade
- The organizations governing world trade
- Business strategy and mission
- Export and import
- The export manager role and responsibilities
- The export team
- The different stages of export process
- Readiness to export – SWOT analysis
- Export benefits and risks
- Economics, politics, social and cultural factors of export operations
This module will focus on how to conduct a market analysis, how to choose where to export, how to conduct market research and the analysis of market entry models and strategies. The student will learn how to investigate several methods of market selection and entry strategies, exploring also the issues related to this.
This module will specifically include the following main topics:
- Definition of Market selection, market research and market analysis
- Importance of market research to identify opportunities and feasibility of export.
- Stages of international market development
- Types of market research (e.g., interviews, surveys, focus group) – advantages and disadvantages and how to select the most suitable one
- Market trend analysis
- Market Statistical data analysis
- Market entry strategies
- Process of country selection and target market identification
- Market size and opportunities
- Demand and supply analysis of the target market
- Market segments
- Competitors analysis (both direct and indirect)
- Opportunity identification
- Country Risk Factors
- What to export
- Good and bad practice in international market entry
This module will focus on negotiation skills and tactics, and the student will learn how to conduct a successful negotiation into an international environment, paying attention to cultural aspects. He/she will also learn how to differently communication into an intercultural environment.
This module will specifically include the following main topics:
- Key principles of a successful negotiation
- Effectiveness in multilateral negotiations
- Tips and trick for international negotiation
- Cultural aspects and intercultural communication
- Bargaining tactics and how to respond to them
- Strategies for negotiation process
- Business negotiations style in different countries
- Intercultural team management
- How to communicate with a multi-cultural party/team
- E-negotiation versus face-to-face negotiation
- Negotiation challenges
This module will offer an overview of contract law, drafting techniques of an international contracts. The student will learn how to adhere to different sets of governmental regulations, what are the clauses to be included, the Arbitration process.
This module will specifically include the following main topics:
- Standards of international contracts
- Export sales law terms
- Nature of FOB and CIF contracts
- Parties involved into an international transaction
- Elements of a contract
- Offer and acceptance
- Clauses for international contracts (prices, communications, dispute resolution, penalties, terms of payments, prices)
- Incoterms
- Rights and obligations of the exporter and importer
- Delivery of the goods
- Responsibility for loading and discharge operating
- Passing of property
- Passing of risk
- Process of arbitration in relation to international contracts
- Dispute resolution
- The main international contracts (e.g. sales agreement, distribution agreement, agency agreement, joint venture agreement)
- Contract layout and drafting
- Examples of international contracts
- International Laws (e.g. United Nations Convention, UNIDROIT)
- Contracts implications
- Network of contracts
This module will offer an overview of strategies and operational aspect of the creation and/or adaptation of products and services for the expansion in foreign markets. The student will learn how develop new products or adapt the existent, to satisfy the needs of foreign consumers.
This module will specifically include the following main topics:
- Product design
- Strategies and techniques to adapt the product to the new market request.
- Identification of product characteristics
- Packaging adaptation (included sustainability and eco-friendly aspects)
- Price optimization
- Innovation and development of new products
- Idea generation
- Market evaluation
- Design and development of the product
- Product Launch
- Quality standards requirements – international laws
- Safety standards certifications
- Conformity procedures
- Strategies of international pricing
- Variables influencing pricing (e.g. production costs, market factors, competition, financial aspects, currency)
This module will offer an overview of the process of transportation through an international supply chain. The student will learn about the analysis and management of international logistics and the distribution channels in the context of export management.
This module will specifically include the following main topics:
- Introduction to key principles and concepts of international logistics
- Supply chain
- Transportation management
- Transportation types (air, sea, road and rail) and their advantages and disadvantages
- Product movement
- Supply chain management
- Orders management
- Warehousing management system
- Transportation documents requirements (e.g. commercial invoices, customs declarations, transport documents, certificated of origin, insurance documents)
- Customs procedures
- Products traceability
- Logistics management methods (e.g. RFID)
- Ecommerce
- Distribution channels (e.g. direct distribution, agents, distributors, local partners)
- International distribution optimization
This module will offer an overview of the international marketing strategies to promote effectively the products in a foreign market. The student will learn about the strategies and techniques to promote goods and services into a new market, analysing the challenges and opportunities related to them.
This module will specifically include the following main topics:
- Definition of marketing and communication
- Strategies to locate a product into an international market
- Marketing mix technique
- The 4 components of marketing mix
- How to manage the 4 components of marketing mix
- International marketing segmentation
- International communication strategies
- International branding
- Branding image management
- Advertisement strategies
- Public relationship management
- Digital communication strategies
- Risk and opportunity analysis
This module will offer an overview of the possible risks that can occur associated to international trade and export process, giving the students the basic tools to identify, assess and manage these risks. The student will learn about the strategies and techniques reduce the risks and manage them in case they occur, in addition to a brief overview on the insurance and financial protections to mitigate them.
This module will specifically include the following main topics:
- The concept of risk
- Risk management
- Types of risk (financial, operational, legal, political)
- Types of risks associated with international trade (market risks, credit risks, exchange rate risks, country-specific risks)
- Risk assessment and analysis
- Risk mitigation strategies (diversification, hedging, contract negotiations, risk transfer through insurance)
- Export insurance – concept and importance
- Types of export insurance (marine, credit, political)
- Insurance documentation and procedures
- Emerging trends in risk management (digitalization, cybersecurity risks, sustainability)
This module will offer an overview of the different types of financing and the knowledges on how to effectively manage the financial aspects of international trade and export activities. The student will learn about the different methods of financing, the financial planning and strategies for managing financial transactions in the export context.
This module will specifically include the following main topics:
- Principles of International trade finance
- Payment methods (e.g. letters of credit, open account, advance payment)
- Role of financial institutions in facilitating global transactions
- Financial planning for export (budgeting, cash flow management, financial resources)
- Export pricing and costing
- Different pricing models
- Importance of financial instruments
- Financial instruments used in the export contract
- Export financing options (banks, export credit agencies, other source of funding)
- Export credits (buyers vs supplier credit)
- Main actors of export credits and their roles
- Advantages and disadvantages of export credits
- Exchange rate risk and currency fluctuations
- Financial reporting and taxation
Within this module students will obtain an overview of the importance of customer care in the context of an international business and related cross-cultural communication strategies. This in addition to an in-depth understanding of the barriers to a successful customer experience and, an appreciation for the variables affecting international customer services such as culture differences, time, uncertainty, quantity and conflict.
As a result, students will be able to effectively manage and support customers by building an international rapport that values the relationship and retention of the client.
This module will cover the following main topics:
- The theoretical framework of customer relationship management
- The evolution of customer relationships and customer value
- Customer relationship management in an international context
- Data Mining Systems Supporting the Marketing Function
- Strategies to build long-term relationships
- International Service Quality Standards
- Effective communication in international business
- Developing strong listening and communication skills
- Handling difficult customer situation
- Ethical considerations in international customer care
Course name: Diploma in Export Management
Timetable
Coming soon
Lecturers
In order to ensure the delivery of high-quality training experience, the academic staff involved in the design and provision of this Module has been carefully selected.